Now is a Good Time to Sell AND Buy

Why Buying or Selling Real Estate Now Is a Smart Move
By Steve Unruh | Real Estate Investor, Agent, and Champion of Financial Freedom

We’ve all heard it before: “I’m going to wait for the market to cool off” or “I’ll sell when prices go back up.” But the truth is, waiting for the perfect time in real estate is like waiting for the perfect wave—it’s often already passed by the time you notice it.

Here’s the reality: NOW is a great time to buy or sell, and here’s why.

1. Motivated Buyers and Sellers Are Active

Whether you're on the buying or selling side, those in the market right now are serious. No one is "just looking" in today’s climate. Buyers are pre-approved, sellers are realistic, and deals are happening with purpose.

2. Interest Rates Are the New Normal—Act Before They Rise Again

While interest rates may seem higher than they were a few years ago, this is the new playing field. Historically, they’re still moderate. If rates drop, you can always refinance. But if they go up? You’re locked out of more buying power. If you're selling, you're catching buyers before they get priced out.

3. Inventory Is Moving

Homes that are priced right are not sitting. They're getting offers. As a buyer, this means competition—but also opportunity. As a seller, this means demand. Don’t let headlines scare you into thinking no one's buying. They are.

4. Equity Is at All-Time Highs

If you're a homeowner, chances are your home has appreciated over the last few years. Selling now could mean cashing out tax-free gains and putting that money to work—whether that’s downsizing, upgrading, or investing.

5. Life Doesn’t Wait for the “Perfect” Market

People move for reasons that have nothing to do with interest rates or home prices—growing families, downsizing, job changes, divorce, retirement. If life is telling you it’s time to move, don’t let the market hold you hostage.

6. Smart Investors Look for Timing—Not Timing the Market

Warren Buffett once said, “Be fearful when others are greedy and greedy when others are fearful.” In uncertain markets, smart investors find opportunities. Whether it’s negotiating better terms, finding hidden gems, or creative financing—this market rewards action-takers.

Final Thought: The Best Time Is When You’re Ready

The market will always have noise. The key is to make decisions based on your goals, not headlines. If buying or selling a home gets you closer to the life you want—financially, personally, or professionally—then the time to act is now.

Want to know if it’s a smart move for your situation? Let’s talk. I’ll run the numbers, review the options, and help you make a clear, confident decision.

Because real estate isn't just about timing the market—it’s about timing your life.