Resistance Always Beats Resistance
Persistence ALWAYS Beats Resistance
In real estate, resistance is everywhere.
Resistance is the seller who says “no” the first time.
It’s the lender who wants one more document.
It’s the deal that falls apart two days before closing.
It’s the renovation project where the “easy fix” turns into a full-blown money pit.
If you’ve been in this business for more than five minutes, you’ve already met resistance. And here’s the truth that separates the seasoned professionals from the “one-and-done” dabblers:
Persistence ALWAYS beats resistance.
Resistance isn’t personal. It just is.
Resistance is an opportunity to show up and do good work! Resistance is not the time to give up, roll your eyes, or throw your arms up in exhaustion.
In real estate, resistance shows up in three forms:
Market Resistance – The economic climate shifts, interest rates rise, buyer activity slows, or inventory surges.
Process Resistance – Paperwork errors, delayed appraisals, inspection nightmares, title hiccups—things you can’t always control.
Personal Resistance – Your own doubts, fear of rejection, or the fatigue that sets in after hearing “no” twenty times in a row.
Resistance is the test. Persistence is the answer. Persistence is the an opportunity to figure out the right solution for that deal. An opportunity that someone else overlooked.
What Persistence Looks Like in Real Estate
Persistence isn’t stubbornly ramming into a wall. It’s finding a way around it, over it, or through it. Here’s how persistence plays out in the field:
Follow-Up Relentlessly – That seller who ghosted you? Call back next week. That lender who rejected your client? Find a new one who will fight for the deal.
Adjust and Adapt – If the property won’t cash flow at the asking price, renegotiate terms or explore creative financing.
Stay Educated – The more market knowledge you have, the more solutions you can offer when problems arise.
Build Relationships, Not Just Transactions – People say “yes” more often to someone they trust. Trust takes time and consistency.
Persistence in Action
I recently worked on a deal where the inspection report was so brutal that most buyers would have run for the hills. Instead of walking away, I rolled up my sleeves, negotiated with the seller to find a better solution, and brought in my network of contractors to create a realistic rehab plan.
Three weeks later, the same “impossible” deal closed—and it’s now one of my best-performing investment properties.
Persistence turned a dead deal into a cash-flowing asset.
Why This Matters to Investors & Agents Alike
Whether you’re an investor trying to secure private money, a buyer’s agent competing in a hot market, or a seller’s agent fighting for top dollar, the principle is the same:
The market will resist.
People will resist.
Sometimes you will resist yourself.
But persistence—steady, intentional, problem-solving persistence—will push through every obstacle.
Call to Action
If you’re facing resistance in your real estate journey—whether it’s finding the right deal, securing financing, or overcoming market challenges—don’t stop. You might be one call, one meeting, or one more offer away from your breakthrough.
Persistence ALWAYS beats resistance…
Especially in real estate.
