Why You Should NOT Wait for the Market to Crash

By Steven D. Unruh S.W.A.N. Realty

Let’s keep it real:
You’ve probably heard someone say, “I’m just waiting for the market to crash.” Maybe it’s even you.

I understand that you want to feel like a real estate mogul by timing the market. So is everyone else. Here is the kicker: more people that are smarter than you are trying to do the same. Very few get it right.

But here’s the truth no one tells you:
Waiting for a crash is not a wealth-building strategy. It’s a way to feel safe while other people build the future you want.

The Myth of Perfect Timing

The idea that you’ll swoop in during a crash, buy the perfect property, and ride it to millionaire status? That’s HGTV fantasy stuff. HGTV is made for television. Real estate does not work that way. Real life doesn’t work like that.

The market doesn’t send calendar invites before it shifts. If you’re always waiting for the “right time,” you’ll miss every time.

“But What If Prices Go Down?”

Okay, let’s say home prices drop 10%.

Sounds good on paper until:

• Interest rates go higher and erase your monthly savings.

• Sellers stop selling, and inventory dries up.

• Investors with cash scoop up the good stuff before you even book a showing.

Meanwhile, if you’d bought something solid today, you’d already be:

1. Building equity

2. Collecting rent (if it’s an investment)

3. Taking advantage of tax write-offs

4. Becoming a real estate boss, not just a spectator

Play Offense, Not Defense

This market might not be “easy,” but it can be navigated successfully. If you have a plan.

Look for:

• Undervalued properties in strong markets

• Cosmetic fixer-uppers

• Off-market deals

• Creative financing options

The good news? That’s exactly what I help people do.

Call to Action: Let’s Build Your Freedom Plan

You don’t need to wait for the perfect market—you need the right plan and people in your corner.

If you're:

• Tired of trading time for a paycheck

• A veteran or first responder ready to invest smarter

• Or just a regular person who wants financial freedom and control…

I’ve got you.

DM me on Instagram [@stevenlunruh] and I’ll send you my free guide:
“3 Ways to Buy Property in Any Market (Even When Rates Are High)”

This isn’t about timing the market. It’s about taking control.
Let’s get to work.

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S.W.A.N. REALTY - Sleep Well At Night